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| Mauricio de Sousa Productions and Pan American Health Organization (PAHO) have produced a Public Service Announcement (PSA) with the world's top soccer player: Brazilian superstar Ronaldinho Gaucho, together with the cartoon character created by Mauricio de Sousa based on the player, plus Monica and her friends. This animated TV spot — targeted to children and adolescents — emphasizes that violence is not a way to win in life. The text asserts that life is like a soccer game: If you play clean and don't break the rules you always win. The final message is clear: without violence, everyone wins! Click here to watch the PSA.
Copy of this
Public Service Message (PSA) available in English, Spanish and Portuguese,
for TV exhibition: PAHO Public Information, Washington, D.C. MSP International
contact: Click here to see this page in Portuguese.
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