Mauricio de Sousa is all out to make his characters known throughout the world.

Once again, MSP was present at the most important Licensing Fair in the world: The New York Licensing Expo 2008, with a joyful and colorful stand, where visitors from Europe, the Americas, Asia and Africa were attracted to the characters Monica's Gang and Ronaldinho Gaucho's Team.

Another great success were mascots Tikara and Keika and the exhibition of animated cartoons of Monica's Gang and Horacio.

Thanks to the success of the entire Monica's Gang and Ronaldinho Gaucho's Team enterprise, and its positive impact on consumer products, over 100 licensees manufacture some 3,500 products ranging from apparel and school-related items to toys, household goods and food products, almost all of them top-sellers in their category. Some of those products were displayed at the Licensing show.

MSP also attended a NY conference promoted by ABRAL - the Brazilian Licensing Association that brings together professionals of this field in Brazil.

In a very friendly atmosphere, all visitors of MSP's stand received a premium gift offered by MSP's licensees or comics and sudokids, published by Panini.

New products from Brazil Licensees at the show: Aladdin, Algazarra, Brandili, Cromus Embalagens, Festcolor, Grow, Ical, Kimberly Clark, Koraicho, La Toy, Magic Toys, Malwee, MoLin, Monforte, Multibrink, Neopan, Neo Star, Plasteng, Piffer, Procol, Risana, Rubies - Fun Facture, Regina, Sicula – Clube do Papel, Xalingo, and publishers Editoras Melhoramentos, Girassol and Panini.

MSP International
E mail Monicatoon@aol.com
Text: Pedro R.C. Silva

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